Yankees’ Anthony Volpe becomes new face of Charles Tyrwhitt in USA

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NEW YORK – Anthony Volpe is turning heads in more ways than one.

The 24-year-old shortstop for the New York Yankees, already known for his steady presence on the team lineup, has signed on as the U.S. brand ambassador for Charles Tyrwhitt, the British menswear label expanding its presence in Major League Baseball’s largest market.

Volpe, a native New Yorker with a classic, clean-cut image, will front campaigns for the brand’s tailored shirts and business-casual styles. It’s a fashion-forward move that reflects both his off-field polish and his growing star power in the Bronx.

“I’ve always believed that how you show up—both on and off the field—says a lot about who you are,” Volpe said in a statement announcing the deal. “Charles Tyrwhitt offers classic styles that help me look and feel confident, and ready to perform at my best.”

Charles Tyrwhitt, which opened its first New York store in 2002, became an official partner of the Yankees in 2024. Volpe’s selection marks the first player-focused ambassador initiative in the brand’s American strategy.

“Anthony is not only an exceptional athlete, but also a modern gentleman,” said Sam Stanley, North American vice president of Charles Tyrwhitt. “His discipline, character and attention to detail perfectly match the values of our brand.”

Volpe – a star rising in pinstripes

Volpe’s 2025 season has had its peaks and valleys, but the Yankees remain committed to their homegrown shortstop. Through June 25, Volpe is batting .233 with nine home runs, 43 RBIs and eight stolen bases. While his recent slump has drawn some headlines, the Yankees have stood firmly behind him.

Manager Aaron Boone has repeatedly praised Volpe’s defense, work ethic and poise during adversity. Captain Aaron Judge added his support earlier this week, noting Volpe’s resilience.

“He’s the type of guy who shows up early, puts in the work, and never makes excuses,” Judge said. “We all believe he’s going to turn it around.”

Volpe has already accomplished what few Yankees have. In 2023, he became the franchise’s first rookie shortstop to win a Gold Glove. He followed that with a 160-game campaign in 2024, earning the team’s Heart & Hustle Award for his leadership and all-around effort.

Now in his third season, he’s become a staple atop the Yankees’ order and a dependable presence on defense, despite hitting struggles in June.

Fashion meets fundamentals

Volpe’s reputation extends beyond baseball. With a sharp, all-American look and grounded demeanor, his alignment with Charles Tyrwhitt feels natural. It’s a move that underscores how athletes today are shaping narratives far beyond the diamond.

Thomai Serdari, a marketing professor at NYU, said the partnership plays to modern branding trends.

“Athletes themselves are on the front lines,” Serdari said. “They’re expressing personality through what they wear, how they carry themselves, and who they partner with. Volpe is a clean-cut rising star—and that makes him a perfect match for a classic brand.”

Charles Tyrwhitt, known for its British heritage and tailored elegance, sees Volpe as a way to connect with a younger generation of American men who value both performance and appearance.

The brand, which was founded in 1986 in London, has seen significant growth stateside in recent years, particularly through e-commerce and sports partnerships. Volpe’s ambassadorship includes appearances in digital campaigns, store promotions and select media placements during the 2025 MLB season.

More than just a model

For Volpe, the deal is more than just clothes—it’s a reflection of his values.

He has long carried the weight of fan expectations since being drafted in the first round in 2019. Raised in Watchung, New Jersey, and a lifelong Yankees fan, Volpe has repeatedly stressed the importance of representing the franchise with humility and hard work.

That mindset has resonated with fans and brands alike. Analysts note that Volpe’s character-first image is precisely the kind of profile marketing departments seek in today’s influencer economy.

“He’s not flashy, but he’s real. And he’s respected,” said one sports marketing executive. “Volpe brings value to any brand because of what he stands for—consistency, accountability, and class.”

Baseball and branding, the new playbook

Athlete-brand collaborations are now common across all major sports, and MLB has been no exception. From Aaron Judge’s endorsement of Pepsi and Jordan Brand to Shohei Ohtani’s global campaigns, players are no longer just team representatives—they’re lifestyle icons.

Volpe’s entrance into that space could mark a turning point in his career, both commercially and culturally.

For the Yankees, whose image has always walked the line between tradition and innovation, Volpe is a modern face of the franchise. He’s local. He’s homegrown. He’s humble. And now, he’s stylish too.

As the Yankees continue to push toward October, Volpe will look to heat up again on the field. In the meantime, his latest partnership ensures he’ll remain in the public eye—whether in pinstripes or pressed collars.

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