YES Network launches groundbreaking loyalty program for Yankees Fans

The YES Network, owned by the New York Yankees, is proud to unveil a revolutionary loyalty program designed exclusively for passionate Yankees fans.

With the introduction of the ‘YES Rewards’ program, the platform aims to enhance the sports viewing experience and engage fans like never before.

Earn valuable rewards for supporting the Yankees

By becoming a member of ‘YES Rewards,’ Yankees fans can earn valuable points while enjoying their favorite games on the YES App. Whether it’s following the thrilling Major League Baseball (MLB) matches featuring the iconic New York Yankees, witnessing the electrifying performances of the Brooklyn Nets in the National Basketball Association (NBA), or cheering on the incredible athletes of the New York Liberty in the Women’s National Basketball Association (WNBA), every game watched will accumulate points.

Additionally, fans can boost their effectiveness by actively participating in prediction games and exploring engaging on-demand content.

To bring this cutting-edge loyalty program to life, the YES Network has partnered with LiveLike, a renowned technology provider in the sports industry. LiveLike’s expertise, previously utilized by prestigious organizations like the NBA, Nascar, and Turner Sports, ensures that ‘YES Rewards delivers an immersive and rewarding experience for Yankees fans. Through LiveLike’s innovative technology, YES Network aims to create an ecosystem that recognizes and rewards the unwavering dedication of highly engaged fans.

Building a thriving community of Yankees fans

Jonathan Zarrilli, Strategy, and Business Development Manager at the YES Network, is excited about integrating LiveLike’s technology into the YES App. Zarrilli envisions ‘YES Rewards’ as a catalyst for fostering a vibrant community and providing users with access to the YES App’s full range of features. By embracing ‘YES Rewards,’ fans can enjoy an unparalleled sports viewing experience and connect with fellow Yankees enthusiasts, amplifying the sense of camaraderie and loyalty among the fanbase.

Miheer Walavalkar, Co-founder and CEO of LiveLike highlights the significance of delivering value to fans and subscribers in the rapidly evolving sports streaming landscape. Walavalkar commends the YES App’s commitment to fan-centric innovation and community-building. With ‘YES Rewards,’ the YES App incentivizes fans to fully utilize its features while rewarding their unwavering support for the New York Yankees. This groundbreaking loyalty program is a testament to the YES Network’s dedication to enriching the sports viewing experience for Yankees fans across the globe.

The YES App, featuring the exclusive ‘YES Rewards program, is accessible to cable and satellite subscribers. Additionally, customers of YES’ new direct-to-consumer (DTC) platform can enjoy the benefits of ‘YES Rewards.’ As a dedicated Yankees fan, prepare to embark on a thrilling journey of loyalty, engagement, and rewards.

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