Yankees to debut Strauss-branded batting helmets in 2024 MLB playoffs

Juan Soto will wear a helmet with the STRAUSS logo in the playoffs, as MLB partners with German workwear brand STRAUSS to feature their ostrich logo on Yankees helmets starting in the 2024 postseason and beyond.
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Amanda Paula
Friday September 13, 2024

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Major League Baseball (MLB) announced a groundbreaking multiyear partnership with German workwear brand STRAUSS, marking the first time a company will have its logo featured on MLB batting helmets. Starting with the 2024 playoffs, the iconic ostrich logo of STRAUSS will appear on helmets worn by the Yankees and other teams during the postseason, regular season games in Europe, and Minor League Baseball (MiLB) games throughout the season.

Yankees to feature new Strauss partnership on batting helmets starting in 2024 playoffs

Yankees helmet will feature the STRAUSS logo, as part of MLB's partnership with the German workwear brand, starting in the 2024 postseason.
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This partnership is part of STRAUSS’ strategy to expand brand recognition in the U.S., with MLB Deputy Commissioner Noah Garden emphasizing the shared values between STRAUSS and MLB, such as dedication to craftsmanship and teamwork. The deal will also see STRAUSS branding in MiLB, reaching over 70% of the U.S. population and further solidifying its presence across North America.

In addition to the helmet branding, STRAUSS will sponsor a digital content platform highlighting stolen bases across MLB Network, MLB.com, and social media channels, aligning with their emphasis on preparation and strategic thinking.

For Yankees fans, this collaboration brings a new visual element to the game as they continue to witness their team in both regular season and playoff action with STRAUSS featured prominently.

What do you think? Leave your comment below.

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Amanda Paula

Amanda Paula is a sports writer with a passion for American football and a keen interest in the NY Yankees. Raised among Americans in Brazil, Mandy's unique cultural background has greatly influenced her career and provided her with a diverse perspective on the world of sports. Born and raised in Brazil, Amanda developed a deep appreciation for sports at a young age. Growing up in a community with a robust American presence, she was exposed to various sports, but baseball captivated her heart. Inspired by the passion and tactics of the game, Amanda dedicated herself to studying and understanding the intricacies of the sport. Amanda's love for American sports and soccer led her to pursue a career in sports journalism. She obtained a degree in journalism from a prestigious university, where she honed her skills in writing and reporting. Her studies gave her a solid foundation in journalism ethics, research methodologies, and effective storytelling techniques. After completing her education, Amanda embarked on her professional journey as a sports writer. Her unique background as a Brazilian immersed in American culture gave her a fresh perspective on American sports.
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